Privacy Policy

Introduction

Music Kite Ltd (“we”, “us”, “our”) is a live music discovery infrastructure platform for artists, venues, festivals, promoters and fans. This Privacy Policy explains what information we collect, how we use it, and your rights in relation to that information.

Music Kite is currently in private beta. By using our website at musickite.com or signing up for early access, you agree to the practices described in this policy.

This policy is written with UK users in mind and aims to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

We may collect the following categories of information:

• Beta signup information — When you register your interest in the Music Kite private beta, we collect your name, email address, the type of user you are (artist, venue, festival, promoter, fan or other), and optionally your website, location and a short message.
• Interest preferences — We collect the features you indicate an interest in, such as artist profiles, embeddable Live Hubs or local music discovery.
• Technical information — We may log your IP address and browser user agent at the time of form submission. This information is used solely for spam prevention and security purposes.
• Usage data — We use Google Analytics (described below) to understand how visitors interact with our website.

How We Use Your Information

We use the information we collect to:

• Process and store your beta signup request
• Send you a confirmation email when you sign up
• Contact you when the Music Kite beta launches or when relevant updates are available
• Understand interest levels across different user types and features
• Prevent spam and fraudulent submissions
• Improve our website and platform based on aggregate usage data

We will only contact you about Music Kite and things directly relevant to your signup. We will not sell your data to third parties or use it for unrelated marketing.

Beta Signup Data

When you submit the beta signup form, your details are stored securely in a private database hosted on our web server. Your email address is used to send you a confirmation email and to contact you when the beta opens. We store your name, email, user type, and any optional information you provided.

You may request that your signup data is deleted at any time by contacting us at hello@musickite.com. We will process deletion requests within 30 days.

Email Communication

By submitting the beta signup form, you consent to receive email from Music Kite about your signup, platform updates and the beta launch. We will not send unrelated marketing emails without your explicit consent.

Every email we send will include clear information on how to unsubscribe or request removal from our list.

Google Analytics

Music Kite uses Google Analytics 4 (GA4) to understand how visitors use our website. Google Analytics collects anonymised data about your visit, including pages viewed, time on site, device type and approximate location (country/region level). This data helps us improve the beta landing page, measure interest in the platform and understand how visitors find Music Kite.

Google Analytics uses cookies and similar tracking technologies. Data collected through Google Analytics is processed by Google in accordance with Google’s Privacy Policy. We do not use Google Analytics to collect personally identifiable information.

You can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on or by adjusting your browser’s cookie settings.

Cookies

Music Kite uses a session cookie to provide basic security functionality, including CSRF (cross-site request forgery) protection on the signup form. This cookie is temporary and is deleted when you close your browser.

Google Analytics may set cookies in your browser. See the section above for details. We do not currently use any advertising, tracking or third-party marketing cookies.

Data Storage and Security

Beta signup data is stored on a private MySQL database on our web hosting server. We use secure database connections, prepared statements and server-side validation to protect your data. We do not store payment information.

Our website is served over HTTPS. We take reasonable technical measures to protect your personal data, but no method of transmission over the internet is completely secure. We will notify you if we become aware of a security incident affecting your data.

Data Retention

We retain beta signup data for as long as is necessary to operate the Music Kite beta programme and communicate with interested users. If you ask us to delete your data, we will do so within 30 days, unless we are required to retain it for legal reasons.

Your Rights (UK GDPR)

Under UK data protection law, you have the following rights:

• The right to access the personal data we hold about you
• The right to rectify inaccurate data
• The right to erasure (“the right to be forgotten”)
• The right to restrict processing of your data
• The right to data portability
• The right to object to processing
• Rights related to automated decision-making (we do not use automated decision-making)

To exercise any of these rights, please contact us at hello@musickite.com. We will respond within one month.

You also have the right to lodge a complaint with the UK’s data protection regulator, the Information Commissioner’s Office (ICO), at ico.org.uk.

Third-Party Links

Our website may contain links to third-party websites, including ticket platforms, streaming services and social media. We are not responsible for the privacy practices of those sites. Please review their privacy policies before providing any personal information.

Children

Music Kite is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has submitted information to us, please contact us and we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. If we make significant changes, we will notify beta subscribers by email where reasonably possible.